Tinder Is Trying To Prevent White Rhinos From Going Extinct

Tinder Is Trying To Prevent White Rhinos From Going Extinct
Advertising

The popular dating app attempts to raise money for endangered Rhino by allowing users to swipe right on the last male of its species

Mario Valdivieso
  • 2 may 2017

The Tinder app is all about giving its users options in the dating scene, and now finding a date isn’t the only option offered. In an effort to save the northern white Rhino, Tinder has joined forces with Ol Pejeta Conservancy to set up a profile for the last male of his kind, Sudan, as part of a campaign called “Most Eligible Bachelor in the World”.

While using Tinder, Sudan’s profile will pop up and upon swiping right the user will have the opportunity to learn more and donate to the cause. With the hopes of raising 9 million dollars for this campaign, Ol Pejeta Conservancy will be conducting research on breeding methods such as in-vitro fertilization due to the 43-year-old Rhino’s inability to breed naturally with his female counterparts. Matt David, head of communication and marketing at Tinder feels this is the best way to reach people on this issue.

“We are optimistic given Sudan’s profile will be seen on Tinder in 190 countries and over 40 languages”, said David. The conservancy’s chief executive officer Richard Vigne thinks the research funded by this could be the last option for the survival of the animal. “The plight that currently faces the northern white rhino is a signal to the impact humankind is having on many thousand of other species across the planet”, said Vigne. Using Tinder as a platform allows us to better that impact by simply swiping right.

Ol Pejeta Conservancy

 

The Tinder app is all about giving its users options in the dating scene, and now finding a date isn’t the only option offered. In an effort to save the northern white Rhino, Tinder has joined forces with Ol Pejeta Conservancy to set up a profile for the last male of his kind, Sudan, as part of a campaign called “Most Eligible Bachelor in the World”.

+Africa
+Africa
+Animals
+Dating
+dating apps
+Marketing
+technology
+tinder

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.