Turning Toilet Innovation Into A Captivating Subject

Turning Toilet Innovation Into A Captivating Subject
Design

PSFK attended TOTO's 100th anniversary celebration

Jiwon Kim
  • 31 may 2017

Sanitation and hygiene are not exactly popular topics of discussion. But the world’s largest toilet manufacturer TOTO is attempting to change the dialogue through their innovative designs. Whether or not people want to admit it, good hygiene and sanitation conditions make a huge difference in the lives of individuals and communities.

PSFK attended TOTO’s 100th anniversary celebration to see what new approaches and designs the brand has in the works.

TOTO was founded by Kazuchika Okura, who started the company after traveling abroad and seeing advanced public sewage systems. His dream was to implement a system in Japan that would encourage better health and hygiene for Japanese citizens. Fast-forward to today, the company continues to work to build a cleaner and sustainable lifestyle for all, while implementing Japan’s historical pottery and porcelain designs in their products.

At the event, Bill Strang, President of Operations and E-commerce for TOTO USA, explained the company’s focus: “All the technologies that TOTO has brought to the market also are designed well. It is great to have high technology but without great aesthetic and design, no one wants to use the products.”

TOTO has always focused on the intersection of good design and technology, making sure that their products are something that people actually covet. Bathrooms may not be the first project new homeowners want to tackle, but they are one of the most important, and TOTO wants to help people realize this truth.

By creating seamless, well-designed technology and pursuing eco-friendly measures to minimize waste and harm, TOTO has managed to innovate constantly throughout the years. This is evident from their toilet designs, which include features that do not require the use of toilet paper and use less water more efficiently than other toilets. In an effort to reduce waste, TOTO is embarking on projects that repurpose porcelain.

These innovative toilets help reiterate the importance of sanitation around the world.

TOTO

Sanitation and hygiene are not exactly popular topics of discussion. But the world’s largest toilet manufacturer TOTO is attempting to change the dialogue through their innovative designs. Whether or not people want to admit it, good hygiene and sanitation conditions make a huge difference in the lives of individuals and communities.

+Design
+Health
+home
+japan
+porcelain
+Sustainability

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