A #RoadsThatHonk campaign places sensors on one of India's most dangerous highways to alert travelers to watch out for oncoming cars

Driving on roads with tight, blind turns can be a harrowing experience even for veteran drivers—and few are more dangerous than the Jammu-Srinagar highway in India, where several sharp turns meet drops of one to two miles. So energy company Hindustan Petroleum teamed up with creative agency Leo Burnett India to create smart sensors along the highway that alert drivers to what's coming around the bend, in a campaign dubbed #RoadsThatHonk.

These individually placed sensors use radar, wireless capabilities and solar power to detect the motion and speed of oncoming traffic. Sensors on either side of a turn communicate with each other about approaching vehicles; when cars are coming from both sides, the sensors light up and honk to let the drivers know to take the turn with care. The system will hopefully help prevent accidents on this dangerous road and eventually, perhaps, on others around the globe.

Hindustan Petroleum | Leo Burnett India


Lead Image: Leo Burnett India

Driving on roads with tight, blind turns can be a harrowing experience even for veteran drivers—and few are more dangerous than the Jammu-Srinagar highway in India, where several sharp turns meet drops of one to two miles. So energy company Hindustan Petroleum teamed up with creative agency Leo Burnett India to create smart sensors along the highway that alert drivers to what's coming around the bend, in a campaign dubbed #RoadsThatHonk.

These individually placed sensors use radar, wireless capabilities and solar power to detect the motion and speed of oncoming traffic. Sensors on either side of a turn communicate with each other about approaching vehicles; when cars are coming from both sides, the sensors light up and honk to let the drivers know to take the turn with care. The system will hopefully help prevent accidents on this dangerous road and eventually, perhaps, on others around the globe.