Virtual Statues Of Women Are Being Placed In Public Spaces

Virtual Statues Of Women Are Being Placed In Public Spaces
Advertising

An AR app creates monuments to noteworthy women in often male-dominated places

Jiwon Kim
  • 8 may 2017

Although women have accomplished many amazing things throughout history, it is still a struggle to find tangible reminders and memorials that honor them. Recognizing this ongoing problem, Ad agency Y&R created an AR app that places virtual statues of famous women next to physical public statues. The Whole Story aims to get people around the world to tell the story of historical women, not just men. Thus far, women like Abigail Adams and Marie Curie have been commemorated.

The initiative is crowd-sourced, allowing anyone from artists to historians to build virtual statues of women who deserve recognition. Any user can share and view these statues through a smartphone. Plus, the app gives people the option to locate statues through a map then share the images on their personal social media channels. Virtual statues have been added not only in the United States, but in places like Spain and Italy.

Although the physical world may be behind in celebrating these women, technology gives little girls the opportunity to see another world filled with role models.

The Whole Story

Y&R

 

Although women have accomplished many amazing things throughout history, it is still a struggle to find tangible reminders and memorials that honor them. Recognizing this ongoing problem, Ad agency Y&R created an AR app that places virtual statues of famous women next to physical public statues. The Whole Story aims to get people around the world to tell the story of historical women, not just men. Thus far, women like Abigail Adams and Marie Curie have been commemorated.

+app
+AR
+Augmented & Virtual Reality
+history
+italy
+mobile
+Mobile
+Spain
+technology
+USA
+women
+Y&R

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