Airbnb Product Makes A Simple But Strong Protest Against Marriage Inequality

Airbnb Product Makes A Simple But Strong Protest Against Marriage Inequality
Advertising

Through the marketing campaign, the company has proclaimed support for Australians who cannot yet marry

Lauren Kirkwood
  • 13 june 2017

To protest Australia’s lack of marriage rights for same-sex couples, Airbnb has launched a marketing campaign focused around an incomplete ring, to symbolize the gap in marriage equality. The company is dubbing it ‘The Acceptance Ring.’

The campaign, titled ‘Until We All Belong,’ was created by Clemenger BBDO Melbourne. The ring’s interior is also engraved with the words “Until We All Belong.” Major brands in Australia—including Qantas, Google, ANZ and eBay—are standing behind the campaign, AdWeek reports.

Airbnb | Clemenger BBDO Melbourne

To protest Australia’s lack of marriage rights for same-sex couples, Airbnb has launched a marketing campaign focused around an incomplete ring, to symbolize the gap in marriage equality. The company is dubbing it ‘The Acceptance Ring.’

+advertising
+AdWeek
+Airbnb
+Australia
+LGBT
+LGBTQ
+travel

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