menu

An Algorithm Designed Millions Of Unique Labels For Nutella Jars

An Algorithm Designed Millions Of Unique Labels For Nutella Jars
Advertising

The campaign packaged seven million jars of Nutella with one-of-a-kind and colorful computer-generated artwork

Azalea Pena
  • 16 june 2017

A recent Nutella campaign captured the hearts of Italians with colorful jar packaging—and sold out within a month. Ferrero, the manufacturer of Nutella, worked with Ogilvy & Mather Italia on the Nutella Unica project, which aimed to express uniqueness and individuality with seven million uniquely packaged jars.

Ogilvy & Mather used an algorithm that created seven million different designs based on colors and patterns in a database. These designs were then printed for the jar labels.

A video ad shows Nutella lovers holding their own unique jars, suggesting that each graphic identity represents the individual customer.

Nutella Unica

+advertising
+algorithm
+Design
+Europe
+Food
+italy
+Nutella
+Ogilvy & Mather
+packaging
Trending

PSFK 2017: What We Learned From A 75-Year-Old Instagram Star

Arts & Culture
Reports
Reports
Financial Services Yesterday
Automotive Yesterday
No search results found.