Apple’s New Curriculum Teaches Students All About App Development

Apple’s New Curriculum Teaches Students All About App Development
Advertising

The program is for high school and university students who want to learn how to pursue careers in the field

Ido Lechner, Home Editor
  • 6 june 2017

Just about everyone you talk to has an idea for an app nowadays, and why not? ‘There’s an app for that’ was a largely prophetic campaign. Since 2010 when Apple first started promoting the slogan in its ads, the App Store has gone on to feature over 2 million apps, a few of which can probably be found in your pocket right now. And while the space itself is quite saturated, quite a thick barrier to entry still exists. Although those people you talk to know what they would make if they had the chance, they most likely wouldn’t actually know how to go about making their app come into fruition.

Back in 2015, Mashable’s Lance Ulanoff reported that Apple CEO Tim Cook told him he believed everyone should learn to code, and that coding should be integrated as a “required course like social studies, English and mathematics in every public-school curriculum.” Fast-forward two years, and Apple has decided to take matters into its own hands by introducing its new App Development Curriculum, “designed for both community college and high school students who want to learn how to develop apps and pursue careers in what is the fastest growing job segment in the economy.”

To Cook’s credit, he couldn’t be more on the money. Business intelligence analyst firm App Annie has estimated a $41 billion total app revenue in 2016 alone, which is further projected to grow to $100 billion by 2020. This marks a tremendous educational opportunity that’s been left unaddressed by the public school system—one that Apple hasn’t shied away from. And who better to teach app making than the company that invented it?

While the course targets teenagers and young adults to teach them critical skills for their future, Apple hopes the year-long program will engage people of all ages within the workforce, even those that are “mid-career or looking to make a career change, or even someone just looking to learn something…” Complete with lesson plans, presentations, instructions and exercises, Apple promises to teach you Swift programming in roughly 180 hours, after which you’ll walk away with some real functioning apps, and more importantly the knowledge to make them from scratch. You’ll even learn some of the architectural work necessary for scaling up an app once it’s reached certain thresholds of users.

In order to ‘make the academic year,’ Apple has already announced the launch of its course to a collection of community colleges, prepping them to begin teaching it next Fall semester. So far seven universities are on board with the program, serving a combined total of half a million students. By focusing on these groups, Apple won’t just be catering to students in college, but women and minorities as well. With the hopes of leaving a transformative impression on young minds eager to get their feet wet in the mobile app space, inclusivity is of utmost importance for the tech giant.

Applauding the company’s college-level curriculum, Houston Mayor Sylvester Turner says, “Apple’s investment in our community with the launch of the app development curriculum will tap into the creativity of our students, inspire new possibilities, and foster our culture of technological transformation.”

Apple

Just about everyone you talk to has an idea for an app nowadays, and why not? ‘There’s an app for that’ was a largely prophetic campaign. Since 2010 when Apple first started promoting the slogan in its ads, the App Store has gone on to feature over 2 million apps, a few of which can probably be found in your pocket right now. And while the space itself is quite saturated, quite a thick barrier to entry still exists. Although those people you talk to know what they would make if they had the chance, they most likely wouldn’t actually know how to go about making their app come into fruition.

+advertising
+app
+Apple
+coding
+Education
+Education
+technology

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.