The beautiful ad is meant to remind us of what is at stake

Most people are now accustomed to Apple‘s “Shot on iPhone” ads that contain beautiful photos featuring the iPhone user who took the shot. In a new ad, iPhone used this same approach with a reading of an excerpt from astronomer Carl Sagan’s book, Pale Blue Dot: A Vision of the Human Future In Space.

The ad takes viewers through a series of breathtaking videos of our planet that are all shot by iPhone users. The voice in the background states:

“The Earth is a very small stage in a vast cosmic arena. In our obscurity, in all this vastness, there is no hint that help will come from elsewhere to save us from ourselves. The Earth Is the only world known so far to harbor life. There is nowhere else, at least in the near future, to which our species could migrate. Like it or not, for the moment the Earth is where we make our stand. It underscores our responsibility to deal more kindly with one another, and to preserve and cherish the only home we’ve ever known.”

apple's uses psfk.com

Released during the NBA playoffs, Apple made a clear stance on what they think about the United States pulling out of the Paris Accord. We only have one planet and no escape plan.

Apple

Most people are now accustomed to Apple‘s “Shot on iPhone” ads that contain beautiful photos featuring the iPhone user who took the shot. In a new ad, iPhone used this same approach with a reading of an excerpt from astronomer Carl Sagan’s book, Pale Blue Dot: A Vision of the Human Future In Space.

The ad takes viewers through a series of breathtaking videos of our planet that are all shot by iPhone users. The voice in the background states:

“The Earth is a very small stage in a vast cosmic arena. In our obscurity, in all this vastness, there is no hint that help will come from elsewhere to save us from ourselves. The Earth Is the only world known so far to harbor life. There is nowhere else, at least in the near future, to which our species could migrate. Like it or not, for the moment the Earth is where we make our stand. It underscores our responsibility to deal more kindly with one another, and to preserve and cherish the only home we’ve ever known.”