Artists Rebrand Sex Toys To Drive Away Misconceptions

Artists Rebrand Sex Toys To Drive Away Misconceptions
Consumer Goods

Designer Jenna Joespher and photographer Jesse Untrach-Oakner re-imagine the objects in a new context

Jennifer Passas
  • 27 june 2017

New York based designer Jenna Joespher and photographer Jesse Untrach-Oakner decided to embark on a cheeky and mind-shifting project to desexualize sex toys. The main idea behind the project was to take sex toys out of their not so flattering light into a more positive context with vibrant colors, eclectic patterns and a big dose of creativity.

Titled SWF, the project tackled the challenge of changing sex-toy imagery from being suggestive and discriminatory to being approachable and welcoming. Both Joesphher and Untrach-Oakner saw the opportunity to reinvigorate the visual imagery and language around sex toys to being more progressive, inclusive, socially aware and approachable.

SWF

New York based designer Jenna Joespher and photographer Jesse Untrach-Oakner decided to embark on a cheeky and mind-shifting project to desexualize sex toys. The main idea behind the project was to take sex toys out of their not so flattering light into a more positive context with vibrant colors, eclectic patterns and a big dose of creativity.

+arts
+Arts & Culture
+Culture
+Design
+NYC
+rebranding
+sex toy

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