Augmented Reality Sells Sneakers For Nike
Nike customers can unlock a special model of sneaker, from a collaboration with Momofuku restaurants, through an augmented reality app
Nike built an augmented reality application called SNKRS for users to gain access to limited-edition sneakers available for purchase. The first sneaker to debut through the app was the Nike SB Dunk High Pro Momofuku, a collaboration with David Chang, creator and owner of the Momofuku restaurant group.
For a user to gain access to the shoe, they have to open the app and point their camera at the menu at Fuki East Village Momofuku in New York. People can still gain access to the shoes elsewhere, as an online menu works as well. Users need to look for a special ‘SNKRS’ label for the app to work properly. Once scanned, the shoes are unlocked and users have an opportunity to purchase a pair, as long as they’re in stock.
Right now, the SNRKS application only works on iOS phones, but Nike plans to release a version for Android soon.
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Healey changes the way people shop by leveraging technology to provide intuitive, personalized experiences for consumers. As CEO and Co-Founder of Oak Labs Inc., Healey leads development in interactive, technology-equipped retail experience. Prior to founding Oak Labs Inc., Healey was an Innovation Forum Board Member for fashion retailer Orvis Co. With expertise in retail strategy and product management, Healey is pioneering the future of brick and mortar retail.