Facebook Fans Melt A Life-Size Ice Sculpture Of Ice-T
The Sonic campaign included a live streamed event that engaged fans in the launch of new frozen drinks
The campaign stunt featured a life-size ice sculpture of Ice-T’s head with a microphone on a necklace around its neck. During a Facebook live stream on June 13, fans watched as the ice slowly melted away in the heat. Viewers were instructed to comment on the stream as soon as the microphone hit the floor, which Sonic predicted would happen between 45 minutes to two and a half hours of launching the live stream. The first 100 people who commented after the microphone dropped won a limited edition Ice-T t-shirt, which changes color when frozen.
PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”