A 79-foot-tall replica was built between 44th and 45th Street in NYC, featuring the familiar LED light ring

Out-of-home media company OUTFRONT Media has built a giant replica of the Amazon Echo in NYC’s Times Square as part of an ad campaign for Amazon Music. The 79-foot-tall aluminum Amazon Echo is on one of OUTFRONT Media’s largest billboards, located on Broadway between 44th and 45th Street, until June 25. It stands over seven stories high, has a circumference of around 24 feet, and weighs over seven tons. An LED light ring on the installation replicates the pattern activated when a user asks Alexa a question in real-time.

Check out the replica being constructed in the video below:

Amazon Music

Out-of-home media company OUTFRONT Media has built a giant replica of the Amazon Echo in NYC’s Times Square as part of an ad campaign for Amazon Music. The 79-foot-tall aluminum Amazon Echo is on one of OUTFRONT Media’s largest billboards, located on Broadway between 44th and 45th Street, until June 25. It stands over seven stories high, has a circumference of around 24 feet, and weighs over seven tons. An LED light ring on the installation replicates the pattern activated when a user asks Alexa a question in real-time.