In Brief

The brand is competing with the rising popularity of microbreweries

Heineken combined travel data and beer brewing for its latest campaign, targeting visitors to Amsterdam with personalized beer. To counter the rising popularity of microbreweries, the brand worked with agency DDB & Tribal Amsterdam to remind people that it is Amsterdam’s original beer.

They targeted young male tourists with banner ads in key markets encouraging them to opt-in to the campaign. Once they did, their name and flight data was used to create individually brewed beer ready for them upon arrival. They were then sent photos and updates about their beer as it was brewed over 28 days and when they arrived in Amsterdam, it was waiting for them at the Heineken brewery, along with a map of the city made according to their interests. Check out the campaign video below:

Heineken

Heineken combined travel data and beer brewing for its latest campaign, targeting visitors to Amsterdam with personalized beer. To counter the rising popularity of microbreweries, the brand worked with agency DDB & Tribal Amsterdam to remind people that it is Amsterdam’s original beer.

They targeted young male tourists with banner ads in key markets encouraging them to opt-in to the campaign. Once they did, their name and flight data was used to create individually brewed beer ready for them upon arrival. They were then sent photos and updates about their beer as it was brewed over 28 days and when they arrived in Amsterdam, it was waiting for them at the Heineken brewery, along with a map of the city made according to their interests. Check out the campaign video below: