How Did Colonel Sanders End Up In This Public High School Yearbook?

How Did Colonel Sanders End Up In This Public High School Yearbook?
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California's Bear Creek High School added a little star power to the 2017 yearbook

Andrew Conrad
  • 21 june 2017

High school student Hannah Hightman was looking for a way to make her 2017 yearbook one to remember, while also staying under budget, when she looked to the stars.

The 17-year-old’s idea to include yearbook photos of celebrities among her classmates was rejected by her own school in Modesto, California, but accepted by nearby Bear Creek, where her mother teaches.

That’s how 30 famous faces—including Donald Trump, Lady Gaga, Will Smith, Dolly Parton, Barack Obama, the Geico Gecko and Colonel Sanders—wound up interspersed with the Bear Creek senior portraits.

KFC paid an undisclosed amount for the hyperlocal advertising, while Hightman had to get permission from a man who holds the rights to a library of famous yearbook photos for the celebrities.

KFC’s ad agency Wieden & Kennedy, known for its own series of offbeat ads, said in a statement, “We were impressed by the idea and her tenacity, and were happy to help her make it happen.”

The theme of Bear Creek‘s yearbook, even before Hightman’s ideas, was ‘Out of the Blue.’

Bear Creek Yearbook

High school student Hannah Hightman was looking for a way to make her 2017 yearbook one to remember, while also staying under budget, when she looked to the stars.

The 17-year-old’s idea to include yearbook photos of celebrities among her classmates was rejected by her own school in Modesto, California, but accepted by nearby Bear Creek, where her mother teaches.

+advertising
+California
+gen Z
+high school
+kfc
+Teens
+USA
+USA

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