IKEA’s New Startup Incubator Focuses On Food, Sustainability And More

IKEA’s New Startup Incubator Focuses On Food, Sustainability And More
Design

Participating companies will gain access to a test lab, mentorship, three months of free housing and funding

Ido Lechner, Home Editor
  • 5 june 2017

Well known for disrupting the furniture industry and getting us all hooked on Swedish meatballs, IKEA has recently announced the launch of an incubator program. IKEA Bootcamp will focus on eight subject areas: food innovation, disruptive technologies, sustainability, heretical design, customer experience, manufacturing, analytics and supply chains. Participating companies will receive access to IKEA’s prototype shop, a test lab, mentorship, three months of free housing and funding to the tune of $22,400, Quartz reports.

While the food vertical isn’t a particularly new entry in many worldwide incubators—yogurt brand Chobani recently announced a second incubation round devoted to food-based startups in its incubator, and Pepsi unveiled plans to build a ‘nutrition greenhouse’ for health and wellness oriented brands in April—the ideas being generated are nothing short of game-changing. In particular, IKEA hopes to work with companies looking to disrupt urban farming, invent new ingredients, develop sustainable sourcing, create new methods of conservation, promote healthier eating through their platforms and apply virtual reality to food tastings.

As one of the few things in which everyone in the world participates, the culinary experience has evolved tremendously from the tools we use to put food in our mouths to the food itself. Between the culture surrounding our food, the ways we source and cook ingredients and every macroscopic detail in between, there’s always something to innovate when it comes to food consumption. And, with the advent of 3D-printed food, worldwide distribution and the policies surrounding it will further evolve, helping to feed the hungry, create longer lasting yet nutritious products and even craft ‘non-processed’ foods that don’t yet exist.

Energized by this future, IKEA is looking to help companies achieve these goals. The company stated on its website for IKEA Bootcamp, “We do not take equity in your startup. We are looking to collaborate or co-create with you; we may end up being a customer.”

With a large presence spanning some 41 countries, IKEA would make for an influential customer. Paired with its incubator services, IKEA Bootcamp sounds like a sweet deal.

IKEA Bootcamp

Well known for disrupting the furniture industry and getting us all hooked on Swedish meatballs, IKEA has recently announced the launch of an incubator program. IKEA Bootcamp will focus on eight subject areas: food innovation, disruptive technologies, sustainability, heretical design, customer experience, manufacturing, analytics and supply chains. Participating companies will receive access to IKEA’s prototype shop, a test lab, mentorship, three months of free housing and funding to the tune of $22,400, Quartz reports.

+Design
+Food
+future of food
+home
+ikea
+Innovation
+startups
+Sustainability
+Sustainability

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