The campaign created a drive-thru truck that brought fast food to the people

The convenient nature of McDonald’s is one of the fast food giant’s main selling points, and the drive-thru makes it so you don’t even need to leave your car. Recently, McDonald’s Brazil took it a step further, offering a way for customers to order food without having to drive to a restaurant. With help from ad agency DPZ&T, they took the drive-thru itself to the streets.

Using a food truck designed to look like a McDonald’s drive-thru, with an order window and a collection window, and the recognizable red, yellow and white branding, the stunt served as a way to remind people that there is always a drive-thru nearby.

DPZ&T | McDonald’s Brazil

The convenient nature of McDonald’s is one of the fast food giant’s main selling points, and the drive-thru makes it so you don’t even need to leave your car. Recently, McDonald’s Brazil took it a step further, offering a way for customers to order food without having to drive to a restaurant. With help from ad agency DPZ&T, they took the drive-thru itself to the streets.

Using a food truck designed to look like a McDonald’s drive-thru, with an order window and a collection window, and the recognizable red, yellow and white branding, the stunt served as a way to remind people that there is always a drive-thru nearby.