McDonald’s Drive-Thru Actually Drives Up To Diners

McDonald’s Drive-Thru Actually Drives Up To Diners
Advertising

The campaign created a drive-thru truck that brought fast food to the people

Emma Hutchings
  • 6 june 2017

The convenient nature of McDonald’s is one of the fast food giant’s main selling points, and the drive-thru makes it so you don’t even need to leave your car. Recently, McDonald’s Brazil took it a step further, offering a way for customers to order food without having to drive to a restaurant. With help from ad agency DPZ&T, they took the drive-thru itself to the streets.

Using a food truck designed to look like a McDonald’s drive-thru, with an order window and a collection window, and the recognizable red, yellow and white branding, the stunt served as a way to remind people that there is always a drive-thru nearby.

DPZ&T | McDonald’s Brazil

The convenient nature of McDonald’s is one of the fast food giant’s main selling points, and the drive-thru makes it so you don’t even need to leave your car. Recently, McDonald’s Brazil took it a step further, offering a way for customers to order food without having to drive to a restaurant. With help from ad agency DPZ&T, they took the drive-thru itself to the streets.

+advertising
+brazil
+drive-thru
+Food
+food truck
+Latin America
+Latin America
+McDonald’s

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