Millennial-Focused Credit Card Company Makes Financial Data More Secure

Millennial-Focused Credit Card Company Makes Financial Data More Secure
Banks, Insurance & Financial Services

Final is a new digital credit card looking to become the credit service of the future

Leo Lutero
  • 26 june 2017

Security breaches like Target’s that affected some 70 million customers have become fact-of-life instead of just isolated incidents. Partly to blame are online credit card payment systems that need to take significant strides towards better security. Final, a fin-tech start-up, is trying to change that with its unique product that can generate a credit card number for every retailer, making it easy to cancel cards during a breach or when you just want to stop paying a company.

PSFK has covered Final before. In 2015, the startup wanted to create a card with changing digits. Now, the majority of Final’s features will reside in an app. People who avail of the service, however, will still get a single physical card.

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What’s unique about Final is that it was built from the ground up. It can generate a near-infinite number of credit card credentials for its users. Ideally, a Final account user will use a different number for every store. Instead of contacting merchants to remove the card on record, the customer can just make it obsolete with a few taps on the app. If news breaks that Merchant X suffered a breach, invalidating at-risk accounts is as easy as a few clicks. Additionally, a one-time use credit card may be generated for single transactions.

This is a radical solution that still plagues financial services. As long as there is the potential to strike gold, digital payment channels will remain a shiny bait for those with ill intent.

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The service has currently suspended all its yearly fees and it offers a cash back of 1%. There is are zero “over the limit” fees and Final cards are covered by Visa’s $0 Liability Guarantee. However, at the moment, only those with good to excellent credit ratings will be accepted into the system. By making credit card info and their links to user identities a more fleeting system, it will be easier to avoid stolen credentials.

Get Final

Security breaches like Target’s that affected some 70 million customers have become fact-of-life instead of just isolated incidents. Partly to blame are online credit card payment systems that need to take significant strides towards better security. Final, a fin-tech start-up, is trying to change that with its unique product that can generate a credit card number for every retailer, making it easy to cancel cards during a breach or when you just want to stop paying a company.

+credit card
+data
+financial services
+millennial
+retail

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