Netflix’s Interactive Narratives Put Viewers In The Director’s Chair

Netflix’s Interactive Narratives Put Viewers In The Director’s Chair
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The streaming service is considering letting viewers control key plot points with branching narratives

Matt Vitone
  • 15 june 2017

If you’re not one for happy endings—or even if you are—streaming service Netflix is considering letting you pick the fate of your favorite television characters.

The company behind hit shows such as House of Cards and Orange Is The New Black is said to be working on technology that would allow Netflix viewers to pick alternate ‘branch narratives’ with the touch of a button on their remote.

“Once you have got interactivity you can try anything,” Netflix CEO Reed Hastings told The Daily Mail. Sources told the paper the technology could lead to “highly fragmented” narratives, and actors would film multiple plot segments to let viewers decide what happens next.

Much like those ‘Choose Your Own Adventure’ books of yore, Netflix will test out the idea later this year with a children’s show. If the format proves successful, the company will consider bringing the mechanism to its adult fare.

If you’re not one for happy endings—or even if you are—streaming service Netflix is considering letting you pick the fate of your favorite television characters.

The company behind hit shows such as House of Cards and Orange Is The New Black is said to be working on technology that would allow Netflix viewers to pick alternate ‘branch narratives’ with the touch of a button on their remote.

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