Nike’s Bandages For Kids Send A Message To Overprotective Parents

Nike’s Bandages For Kids Send A Message To Overprotective Parents
Advertising

These bandages double as comic strips and contain a message that sometimes you can get hurt, get up and keep going

Jiwon Kim
  • 15 june 2017

In celebration of Children’s Day in China, Nike and advertising firm Wieden & Kennedy Shanghai teamed up to create fun bandages that serve to protect, heal and tell a story. The bandages function like a comic strip, using engaging, vibrant visuals. These comics all feature animated characters playing different sports and getting injured, but getting up again.

The ‘Badge of Honor’ series consists of four sets, each with fourteen bandages. They are organized on a long sheet of paper that unfolds like a comic strip. Besides encouraging kids to have fun and play hard, the bandages also send a message to parents that it’s good to let their kids take risks and explore.

The bandages have been promoted by popular Chinese athletes, such as tennis star Li Na, and are available for free at local Nike retail stores.

Nike | Wieden & Kennedy

In celebration of Children’s Day in China, Nike and advertising firm Wieden & Kennedy Shanghai teamed up to create fun bandages that serve to protect, heal and tell a story. The bandages function like a comic strip, using engaging, vibrant visuals. These comics all feature animated characters playing different sports and getting injured, but getting up again.

+advertising
+Asia
+Asia
+children
+china
+Comics
+illustration
+nike
+parents
+Sports
+Wieden+Kennedy

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