Picturesque Swiss Village Bans Visitors From Taking Photographs

Picturesque Swiss Village Bans Visitors From Taking Photographs
Advertising

To combat the fear of missing out, a ski resort in Switzerland will fine visitors for photographing its charming landscape

Laura Yan
  • 7 june 2017

A ski-resort in Switzerland has made taking photographs of its idyllic landscape illegal so people on their laptops at home don’t experience the fear of missing out (FOMO). The local council of village Bergün/Bravuogn recently passed the law, which will be enforced with a symbolic $5 fine. In a statement released on Bergün’s website, the resort explained its decision: “It is scientifically proven that beautiful vacation photos on social media make the viewers unhappy, because they themselves can not be in the spot.”


Bergün mayor, Peter Nicolay, told The Local, “We don’t want to make people outside the community unhappy by sharing social media photos of our picturesque landscape.” Instead, Nicolay advises tourists to visit the village and experience its beauty first-hand. That being said, according to Marc-Andrea Barandun, the village’s director of tourism, if caught breaking the rules, it’s unlikely that the fine would actually be imposed.

Bergün

A ski-resort in Switzerland has made taking photographs of its idyllic landscape illegal so people on their laptops at home don’t experience the fear of missing out (FOMO). The local council of village Bergün/Bravuogn recently passed the law, which will be enforced with a symbolic $5 fine. In a statement released on Bergün’s website, the resort explained its decision: “It is scientifically proven that beautiful vacation photos on social media make the viewers unhappy, because they themselves can not be in the spot.”

+advertising
+Europe
+photography
+Social Media
+Social Media
+switzerland
+travel

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.