Dig Inn reached out to studio High Tide to give the restaurant brand a new look as the company expands to new locations

Dig Inn, the restaurant chain that focuses on using locally sourced ingredients, plans to open new locations in Boston and New York. To help promote the company's expansion, they reached out to creative studio High Tide to refresh the brand's identity.

The creative studio drew inspiration from the minimalism of Scandinavian design while creating menus, packaging, in-store signage and interiors for the new locations. While providing the spaces with a modern appeal, High Tide still focused on the restaurant's ethos of wanting customers to share a table with other patrons and interacting with people they wouldn't otherwise meet.

The first new location in Dig Inn's expansion opened on June 1 at 277 Washington Street in Boston.

High Tide

Dig Inn, the restaurant chain that focuses on using locally sourced ingredients, plans to open new locations in Boston and New York. To help promote the company's expansion, they reached out to creative studio High Tide to refresh the brand's identity.

The creative studio drew inspiration from the minimalism of Scandinavian design while creating menus, packaging, in-store signage and interiors for the new locations. While providing the spaces with a modern appeal, High Tide still focused on the restaurant's ethos of wanting customers to share a table with other patrons and interacting with people they wouldn't otherwise meet.