This Relaxation Album Is Dedicated To Home Buyers

This Relaxation Album Is Dedicated To Home Buyers
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When looking for a new house gets too stressful, these mindful tracks might help you make a decision

Azalea Pena
  • 20 june 2017

Looking for a new home can be very stressful. You have to consider so many things, like location, budget and size, before making that huge purchase. As a remedy, a real estate agency in Stockholm released a ‘Homefulness‘ album to help prospective home buyers relax while house shopping.

Fastighetsbyran, a Swedish real estate firm, shook up their marketing efforts with the help of Stockholm PR agency Wenderfalck. The Homefulness album contains tracks that describe home features in a relaxing tone. It’s like listening to a meditation tape, but you’re actually house shopping.

For Fastighetsbyran, the goal is to inform prospective buyers and help sellers land a sale. But the new ad also aims to make the house buying process a more relaxing experience for everyone involved. The album is available on Spotify, Tidal and Apple Music.

Homefulness

Looking for a new home can be very stressful. You have to consider so many things, like location, budget and size, before making that huge purchase. As a remedy, a real estate agency in Stockholm released a ‘Homefulness‘ album to help prospective home buyers relax while house shopping.

+advertising
+Europe
+Europe
+home
+real estate
+relaxation
+Stockholm

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