Rent Expensive Clothing For The Day From Strangers

Rent Expensive Clothing For The Day From Strangers
Fashion & Apparel

Boro is a platform that connects people's wardrobes with renters who need a fancy outfit for a day or two

Leo Lutero
  • 5 june 2017

This Toronto-based startup wants to bring the sharing model to clothes. Lenders and borrowers come together on Boro, which catalogs expensive dresses, tops, bottoms and accessories, and lends them out for a period of either 4 or 10 days.

The general opinion of buying clothes is positive; one would only have to look at the US-based Rent the Runway’s growth. This is especially true for pieces that only get worn once or twice (ie a gown for a wedding). From the borrower POV, Boro isn’t an entirely new service. But unlike Rent the Runway which spends a handsome sum buying brand-name clothes in several sizes for each color, Boro relies on clothes people already bought. Only items with retail values above $300 are considered.

Boro says lenders may earn more through them rather than in selling a second-hand dress. Boro also takes care of everything. Lenders will only have to upload photos of the item then describe them. Once a piece is accepted into the platform, it is picked up by the people at Boro. The startup will be in charge of the cleaning and logistics involved with each transaction.

A lender is entitled to 50% of the total revenue while the lender retains ownership. Lenders can have the pieces back anytime they want to. Boro currently operates through hand deliveries and availability is limited to Toronto and select Greater Toronto Area addresses. One problem this model will face is the lack of sizing options. To ensure customer satisfaction, Boro offers a 100% fit guarantee. If the item doesn’t fit, the borrower is entitled to a refund or to pick a different dress paying only for the difference in price.

Along with making high-quality fashion more accessible, Boro also wants its members to detach from fast fashion’s dangerous allure. For the company, it’s about “Owning the moment, not things.”

Their website reads:

Fast fashion is the second largest pollutant to the earth, next to oil. When you buy from companies who focus on selling more products at a cheaper price, you are contributing to the problem, not the solution. How you allocate your money is a voice for what you believe in. Quality > quantity, always!

Signing up on their website is all it takes to join.

Boro

This Toronto-based startup wants to bring the sharing model to clothes. Lenders and borrowers come together on Boro, which catalogs expensive dresses, tops, bottoms and accessories, and lends them out for a period of either 4 or 10 days.

+Arts & Culture
+Clothing
+Culture
+Fashion
+Fast Fashion
+rent
+rent the runway
+retail
+startup
+Toronto

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