French retailer Castorama is selling bedroom decor that contains hidden narratives when scanned with a phone or tablet

French home improvement retailer Castorama has released an interactive wallpaper that you can scan with your tablet or phone to download a story based on the characters on the wall. Designed by agency TBWA Paris, ‘Magic Wallpaper' features 10 original characters. To make the stories more interesting, you can combine two of the characters for a completely different tale.

The wallpaper pairs with an app that has two reading modes, an audio version with a storyteller and a text mode that plays sound effects for certain words. Each story lasts about five minutes. The app can work in airplane mode in order to limit cellular exposure and has a night mode with lower luminosity.

Castorama | TBWA Paris

 

French home improvement retailer Castorama has released an interactive wallpaper that you can scan with your tablet or phone to download a story based on the characters on the wall. Designed by agency TBWA Paris, ‘Magic Wallpaper' features 10 original characters. To make the stories more interesting, you can combine two of the characters for a completely different tale.

The wallpaper pairs with an app that has two reading modes, an audio version with a storyteller and a text mode that plays sound effects for certain words. Each story lasts about five minutes. The app can work in airplane mode in order to limit cellular exposure and has a night mode with lower luminosity.