Sephora Lets Customers Pitch Their Own Ideas For Beauty Products

Sephora Lets Customers Pitch Their Own Ideas For Beauty Products

The new online platform Volition is made to get consumers involved in product development

Emma Hutchings
  • 28 june 2017

Global beauty retailer Sephora is giving more power to customers by partnering with online platform Volition to enable people to submit their own ideas for beauty products. Volition aims to create beauty products that are high-quality and effective, but most of all they are what consumers truly want. It offers a revolutionary product development process that empowers real people by putting them in charge and looping them in from the very beginning of product development.


Users are encouraged to submit ideas about which products they’ve been searching for and would like to see invented. They can also explore other ideas and vote for them or share the ones they want to see get created, and shop for products made by people like them. Voters are given one-time special pricing for their support, and successful campaigns become part of Volition’s permanent retail collection. Volition Innovators are partnered with top labs and chemists across the country to create their dream products and are involved in the exciting development during each step of the process.

This new brand of community-driven beauty is coming to Sephora when Volition launches on on August 8th and in select stores in September.

Brandy Hoffman, Co-Founder of Volition, said in a press release:

“Sephora shares our passion for community and deep appreciation for the power of engagement. They are the beauty industry leader. We are so excited to launch with such a respected, innovative and supportive partner.”

You can check out the video below to see more about how Volition works:


+online platform
+product development

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