menu

Sephora Lets Customers Pitch Their Own Ideas For Beauty Products

Sephora Lets Customers Pitch Their Own Ideas For Beauty Products
Advertising

The new online platform Volition is made to get consumers involved in product development

Emma Hutchings
  • 28 june 2017

Global beauty retailer Sephora is giving more power to customers by partnering with online platform Volition to enable people to submit their own ideas for beauty products. Volition aims to create beauty products that are high-quality and effective, but most of all they are what consumers truly want. It offers a revolutionary product development process that empowers real people by putting them in charge and looping them in from the very beginning of product development.

sephora-volition-beauty.jpg

Users are encouraged to submit ideas about which products they’ve been searching for and would like to see invented. They can also explore other ideas and vote for them or share the ones they want to see get created, and shop for products made by people like them. Voters are given one-time special pricing for their support, and successful campaigns become part of Volition’s permanent retail collection. Volition Innovators are partnered with top labs and chemists across the country to create their dream products and are involved in the exciting development during each step of the process.

This new brand of community-driven beauty is coming to Sephora when Volition launches on Sephora.com on August 8th and in select stores in September.

Brandy Hoffman, Co-Founder of Volition, said in a press release:

“Sephora shares our passion for community and deep appreciation for the power of engagement. They are the beauty industry leader. We are so excited to launch with such a respected, innovative and supportive partner.”

You can check out the video below to see more about how Volition works:

Volition

+advertising
+beauty
+beauty retailer
+community-driven
+online platform
+product development
+retail
+sephora
+volition

More in beauty

beauty

A World-Renowned Makeup Artist Is Selling Her New Collection On Spotify

Professional makeup artist Pat McGrath is using the streaming platform to reach new customers

16 November 2017
beauty

Aesop’s New London Store Takes Design Inspiration From James Bond

The Duke of York Square store was designed with Snøhetta and partly inspired by the opening scenes of classic Bond films

13 November 2017

The Latest

Event

PSFK is proud to host a special half-day conference around the findings in of our latest report on innovation and opportunity in retail

January 16, 2018 | New York City
Video

Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017
No search results found.