Smart Bicycle Bell Beams Through Car Radios

Smart Bicycle Bell Beams Through Car Radios
Design

A radio-enabled bicycle bell alerts drivers to share the road, helping bikers travel safely

Azalea Pena
  • 29 june 2017

What’s the best way for cars and bikes to share the road? Polish insurance company AXA found a solution in the Smart Bell. This connected bell beams through to car radios to make sure cycle bells are heard.

AXA is using the radio-enabled Smart Bell to market its bicycle insurance. Bicycles are relatively silent and therefore vulnerable on the road. A driver listening to music in the car will easily miss the weak sounds of cycle bells.

Once triggered, the Smart Bell uses RDS technology to travel through nearby car radio systems. Even if a driver is playing music, the cycle bell will disrupt it with its sound. The Smart Bell also doubles as a rear light, for another safety feature.

Smart Bell

What’s the best way for cars and bikes to share the road? Polish insurance company AXA found a solution in the Smart Bell. This connected bell beams through to car radios to make sure cycle bells are heard.

+bicycles
+biking
+cities
+Cities
+Design
+Poland
+Radio
+travel

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.