Popular Smartphone Apps Receive A Brutalist Redesign

Popular Smartphone Apps Receive A Brutalist Redesign
Design & Architecture

UX designer Pierre Buttin strips down apps such as Facebook, Google and Tinder to what they may have looked like if they were released in a different time

Zack Palm
  • 9 june 2017

Inspired by the ‘brutalist’ aesthetic championed by Pascal Deville, a partner at the ad agency Freundliche Grüsse, UX designer Pierre Buttin began to apply this minimalist appearance to popular apps, including Twitter, Gmail, Facebook, Spotify and Tinder.

A brutalist appearance redesign strips away elements of a modern website to achieve a simpler look, closer to something from a 90s webpage. Buttin retained much of the original app’s colors, the company’s logo and unique design, but removed the polish a user would expect, leaving a choppy user interface. The one app that Buttin left untouched was Instagram, offering the cheeky explanation that it’s brutal enough already.

Buttin believes these simpler interfaces could find real value on mobile applications, including reducing the amount of data a phone would use.

Brutalist Redesigns

+Freundliche Grüsse
+Pierre Buttin
+UX design

More in Design


Op-Ed: 5 Ingredients For Digitally-Enabled Physical Experiences

Mark Newcomer, Chief Strategy Officer at Mirum, describes what venture capital firms are looking for when funding meaningful digital and physical experiences

22 February 2018

Art Installation Turns Selfies Into Piles Of Gravel

The installation, created by Pangenerator in Warsaw, examines selfie culture and its repercussions on teenage life

22 February 2018

The Latest


A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City
Game Production and Development

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017
No search results found.