The high-end fashion brand is joining the wave of companies and projects finding new uses for the discarded material

World Ocean Day was last week and alongside celebrating the ocean, an assembly at the United Nations also discussed ways to try and save it. With 5.25 trillion pieces of plastic debris in the ocean and problems like climate change threatening the planet and our lives, there are heavy concerns.

Brands are responding to this problem as well with efforts to alleviate the amount of plastic waste in the ocean. Designer Stella McCartney is partnering up with Parley for the Oceans to turn plastic recycled fiber into fashionable clothing. Parley for the Oceans is dedicated to saving the ocean, and they have successfully managed to create a type of yarn that comprises of discarded waste, such as fishing nets, and bottles found in the ocean.

“Stella McCartney is a pioneer, a rebel really. Her vision to create fashion without using leather, without using fur was radical when she started and is proven now. She has always been a role model for me. To partner with her is an honor and a huge opportunity for the Ocean Plastic movement,” said Parley for the Oceans founder Cyrill Gutsch.

Stella McCartney plans to continue the partnership as long as possible, utilizing this special yarn in shoes, bags and clothing. The ocean plastic will replace materials like polyester in these items.

Parley for the Oceans has also partnered with adidas (where Stella McCartney has a line) to create shoes made of the same yarn. Besides reducing ocean pollution, they hope that having this yarn present in apparel from big brands will make consumers more aware of some of the problems facing the ocean. They understand that solving this problem is not easy, but believe that creative collaborations offer some hope.

Stella McCartney | Parley for the Oceans


Lead Image: Stella McCartney

World Ocean Day was last week and alongside celebrating the ocean, an assembly at the United Nations also discussed ways to try and save it. With 5.25 trillion pieces of plastic debris in the ocean and problems like climate change threatening the planet and our lives, there are heavy concerns.

Brands are responding to this problem as well with efforts to alleviate the amount of plastic waste in the ocean. Designer Stella McCartney is partnering up with Parley for the Oceans to turn plastic recycled fiber into fashionable clothing. Parley for the Oceans is dedicated to saving the ocean, and they have successfully managed to create a type of yarn that comprises of discarded waste, such as fishing nets, and bottles found in the ocean.