These ‘Products Of Tomorrow’ Warn Against Climate Change

These ‘Products Of Tomorrow’ Warn Against Climate Change
Advertising

Brazil's Nature Conservancy hopes to raise awareness with a new campaign displaying products that will be necessary in a future affected by climate change

Mario Valdivieso
  • 28 june 2017

Scientists warn that climate change is one of the biggest challenges that we and the planet are currently facing, with its effects already visible and worsening. Prevention starts with keeping people informed and aware of the dangers of climate change. The Nature Conservancy of Brazil aims to do so with its new campaign, ‘The Products of Tomorrow.’

The Products of Tomorrow is a fictional online store created by the environmental organization highlighting products that people would need in a world where climate change is in full effect. These products include a sunscreen with SPF 350, a bottle of water that comes from low-acidic rain and an apple containing only 3% real fruit. The site allows you to pre-order the products with an estimated delivery date of 2070, when climate change is forecasted to be at its worst.

The campaign is meant to act as a way to alert people to inform themselves on the subject. Grazielle Dib, the marketing manager of the Nature Conservancy, feels that climate change is a global priority and they are doing everything they can to educate people. “It’s important that society understands how pressing the problem is and do its part too,” Dib said. “It’s still early enough today to do something so that we don’t need these ‘products of tomorrow.'”

The Products of Tomorrow

Scientists warn that climate change is one of the biggest challenges that we and the planet are currently facing, with its effects already visible and worsening. Prevention starts with keeping people informed and aware of the dangers of climate change. The Nature Conservancy of Brazil aims to do so with its new campaign, ‘The Products of Tomorrow.’

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+brazil
+climate change
+Design
+Sustainability
+Sustainability

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