This Anti-Energy Drink Bottle Encourages People To Slow Down For A Change

This Anti-Energy Drink Bottle Encourages People To Slow Down For A Change
Design

Opus B's Slow bottle is shaped like an hourglass to remind people that life doesn't always have to be lived in the fast lane

Andrew Conrad
  • 22 june 2017

Walk into any convenience store and scan the drink cooler, and you’ll see racks upon racks of aggressively labeled energy drinks taunting consumers to amp up and rage out. But Polish design studio Opus B thinks that the world needs to take the opposite approach, so they created an anti-energy drink bottle, called ‘slow down’.

slow-down-kartka.jpg

“Take a breath, listen to the silence, enjoy life, enjoy yourself. Take this moment, now be. Just be,” a slip of paper that wraps around the necks of the bottles reads. Slow down may sound like a product more at home in the free thinking, free loving 1960s, but Opus B may be on to something as high-minded consumers trend away from jitter-inducing energy drinks and caffeinated beverages, and toward alternatives like kombucha and water kefir.

Of course, Opus B’s bottle design is only a bottl—-actually a pair of interlocking bottles—that can be filled with whatever the consumer chooses. So while the bottles say things like “enjoy yourself” and “take a breath” on them, their holder could conceivably be drinking anything from espresso to Four Loko out of them.

Rather than mass producing a relaxing beverage to compete with the $50 billion energy drink industry, Opus B’s goal with the conceptual slow down bottle design seems to be to change the way consumers think about what they drink each day. Notice that the slow down bottles have a wide, round base, but a narrow neck. That is so that someone drinking out of the slow down bottle has to sip their beverage patiently and methodically rather than chugging it down.

The bottle is also designed to be placed upside down in a glass, so that watching the contents slowly stream out becomes part of the ritual. The symmetrical, interlocking packaging also encourages users to find a friend to share a calming beverage with, rather than pounding an energy drink on the run.

Opus B was recognized at the 2017 Dieline Awards for the slow down bottle design.

Opus B

Walk into any convenience store and scan the drink cooler, and you’ll see racks upon racks of aggressively labeled energy drinks taunting consumers to amp up and rage out. But Polish design studio Opus B thinks that the world needs to take the opposite approach, so they created an anti-energy drink bottle, called ‘slow down’.

+bottle
+Design
+drink
+energy drink
+experiential marketing
+Experiential Marketing
+Food
+Sustainability

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