This Indestructible Hoodie Is Designed To Outlive You

This Indestructible Hoodie Is Designed To Outlive You
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Vollebak's 100-Year Hoodie is built from the same materials found in spacesuits

Matt Vitone
  • 28 june 2017

Durability isn’t often a selling point in today’s era of fast fashion, but adventure apparel brand Vollebak (Flemish for ‘going all out’) has made a hoodie so tough the company thinks it can easily outlive you.

The appropriately-named 100-Year Hoodie is made of super-strong, heat-resistant Kevlar aramid fibers, commonly used in aerospace and military applications. The material can survive at temperatures ranging from 300°C to -200°C: the same as you’d find on the poles of Mars and the surface of Mercury, hence why the hoodie comes with a “multi-planet guarantee” for any would-be space travelers.

Back down on Earth, Vollebak promises the 100-Year Hoodie can survive at least 2,000 washes, 4,000 wears and 100 accidents. To demonstrate its toughness, the company shot a short film showing the hoodie being dragged at high speed on tarmac, over rocks, through rivers, behind a motorbike, a 4×4 and a speed boat. It was hit with sparks from an axel grinder and dried with a blow torch.

The color of each hoodie is also unique, with the aramid fibers left in their raw state (a pale shade of yellow) rather than going through a normal dyeing process. As the fibers are exposed to sunlight they darken to a shade of ochre, giving an aged and lived-in look within days, meaning no two hoodies look exactly alike.

indestructible hoodie psfk.com

The hoodie is available though Vollebak’s website for $295 and comes in two colors, the raw yellow edition and a dyed granite black.

Vollebak

Durability isn’t often a selling point in today’s era of fast fashion, but adventure apparel brand Vollebak (Flemish for ‘going all out’) has made a hoodie so tough the company thinks it can easily outlive you.

+advertising
+Design
+Fashion
+Sustainability
+wearable technology

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