Topshop’s Oxford Street Store Features A VR Slide

Topshop’s Oxford Street Store Features A VR Slide
Advertising

The new virtual reality experience celebrates the start of summer

Emma Hutchings
  • 1 june 2017

Women’s fashion store Topshop has transformed the window of its flagship shop on Oxford Street in London into an interactive pool scene featuring a 360º VR water slide. The new virtual reality experience takes customers on a fully immersive ride for free.

topshop-oxford-street.jpg

After starting off in a giant inflatable at the slide’s entrance, customers embark on a hyper-real, high intensity journey across London’s streets, twisting and turning their way through the computer-generated Topshop-themed world. They can then head to the dedicated SPLASH! at TOPSHOP area to share their VR ride with friends on social media and add a special Snapchat filter.

Topshop

Women’s fashion store Topshop has transformed the window of its flagship shop on Oxford Street in London into an interactive pool scene featuring a 360º VR water slide. The new virtual reality experience takes customers on a fully immersive ride for free.

+advertising
+Augmented & Virtual Reality
+Fashion
+london
+Oxford Street
+retail
+Social Media
+topshop
+Virtual Reality
+VR

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