The new virtual reality experience celebrates the start of summer

Women's fashion store Topshop has transformed the window of its flagship shop on Oxford Street in London into an interactive pool scene featuring a 360º VR water slide. The new virtual reality experience takes customers on a fully immersive ride for free.

topshop-oxford-street.jpg

After starting off in a giant inflatable at the slide's entrance, customers embark on a hyper-real, high intensity journey across London's streets, twisting and turning their way through the computer-generated Topshop-themed world. They can then head to the dedicated SPLASH! at TOPSHOP area to share their VR ride with friends on social media and add a special Snapchat filter.

Topshop

Women's fashion store Topshop has transformed the window of its flagship shop on Oxford Street in London into an interactive pool scene featuring a 360º VR water slide. The new virtual reality experience takes customers on a fully immersive ride for free.

After starting off in a giant inflatable at the slide's entrance, customers embark on a hyper-real, high intensity journey across London's streets, twisting and turning their way through the computer-generated Topshop-themed world. They can then head to the dedicated SPLASH! at TOPSHOP area to share their VR ride with friends on social media and add a special Snapchat filter.