Toronto Clothing Lender Lets People Rent Designer Fashion
Boro is a community marketplace for women to list, discover and borrow garments
Community marketplace Boro lets women in Toronto rent stylish clothes owned by others. People often purchase garments that are only worn once for special occasions, expending money and material for minimal use. Boro offers to bring life back to these designer pieces, while also making their lenders money and giving their customers the chance to save money and reduce waste.
All of the items come from women in Toronto, who can list, discover and borrow clothing. After Boro collects the borrowed garments on the return date, users can leave a review to help other members of the Boro community find their perfect outfits.
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Steve is the co-founder and SVP of business operations for Estimote, a startup that is creating a new ecosystem of mobile applications utilizing iBeacon technology. Through its SDK, over 40,000 developers are creating applications that can sense an object’s ownership, location, temperature, motion and proximity to an Estimote sticker. Steve is a former programmer who, prior to Estimote, provided software and systems-level solutions to Apple and Google.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”