Toronto Clothing Lender Lets People Rent Designer Fashion
Boro is a community marketplace for women to list, discover and borrow garments
Community marketplace Boro lets women in Toronto rent stylish clothes owned by others. People often purchase garments that are only worn once for special occasions, expending money and material for minimal use. Boro offers to bring life back to these designer pieces, while also making their lenders money and giving their customers the chance to save money and reduce waste.
All of the items come from women in Toronto, who can list, discover and borrow clothing. After Boro collects the borrowed garments on the return date, users can leave a review to help other members of the Boro community find their perfect outfits.
A conference celebrating innovation in brand experience, retail experience and consumer culture.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.