Welcome To The Manufacturing Revolution

Welcome To The Manufacturing Revolution

Colin Masson, Director of Manufacturing Industry Solutions at Microsoft Cloud & Enterprise, introduces the digital forces behind PSFK's Future of Manufacturing report

  • 27 june 2017

Today’s world is undoubtedly powered by advanced artificial intelligence. From music recommendations on our favorite streaming platforms to cars that alert us if we’re too close to the curb, humans are more capable, informed and prescient thanks to modern digitization and AI-enabled software.

Beyond its obvious impact on society and culture, nearly every global industry is being disrupted by the pervasive, ubiquitous connectivity of digital technologies. By connecting people, enabling cross-industry collaboration and bringing holistic, end-to-end value to product and service innovation, entire business models are being transformed to serve evolved global needs and shifting demands.

Within the manufacturing industry, the name of this wave of massive technological proliferation has been coined the Fourth Industrial Revolution— and it’s no longer just a catchy buzzword. Global industry leaders are quickly learning that the accelerated pace of change enabled by digitization is resulting in cheaper services and enhanced operations. But a digital ecosystem isn’t just about predicting maintenance needs or connecting machines, it’s about restructuring entire business models to become customer-first organizations and transforming insights into relevant, dynamic innovations.

With a new connected customer, changing demographics and complex regulations, manufacturing refers to more than a production line, but an intricate organizational hierarchy that is based on services and an elevated state of responsiveness—all centering around what the customer wants and needs. Internet of Things, cloud infrastructures and a reliance on big data are crucial for manufacturers to compete in this state of heightened competition and will allow consumers to experience ongoing support for their products or services, even beyond the checkout line.

Though a digital transformation certainly has monumental economic impact, in order to fully capitalize on the opportunity of digital transformation, industries will need to fully examine and analyze their company culture in order to equip employees with the elevated skillset needed for a more strategic role in the manufacturing supply chain.

The keys for actualizing a successful digital business transformation revolve around 4 key pillars:

  • Engaging customers with deeply personalized experiences throughout every step of the customer journey.
  • Empowering employees with intuitive tools that can provide accessible information at their fingertips
  • Optimizing operations with synchronized processes
  • Transforming products by leveraging usage data and real-time collaboration with market needs and development team

From enabling preemptive maintenance needs to remote product telemetry, manufacturers are enriching their market operations from the ground up. With digital transformation, manufacturers can fully optimize their business outcomes with the ability to transform products into services that can help meet customer’s dynamic needs. By connecting people, processes, things and data securely across entire company operations, colleagues and partners will be empowered to deliver their absolute best.

Microsoft is committed to supplying its customers with the security, cloud infrastructures and vast partner ecosystem of its digital-first solutions, empowering businesses with the tools needed to revitalize their operations and fully engage their customers with transformative products. Microsoft is partnering with a range of global industries and helping them drive end-to-end digital transformation through concrete, secure and efficient systems of intelligence.

Digital transformation forces us to deconstruct what we know about manufacturing. Let’s reimagine our products as services, reconceive our operations and transform our customers’ lives.

Colin Masson is the Director of Manufacturing Industry Solutions at Microsoft Cloud & Enterprise. With extensive industry knowledge and a passion for service and collaboration-based production, Colin is a leading expert in the next generation of digitized, connected manufacturing. 

Click here to download the full free report, with expert insights, key scenarios and enabling technologies. 

The 30+ page report includes:

  • Insights into the evolving manufacturing landscape and how to prepare for increased supply chain pressure
  • 5 forward thinking scenarios illustrating the digital landscape
  • 10 trends shaping connected manufacturing
  • Four industry disruptors influencing makers
  • Actionable takeaways for business and information technology decision makers

In partnership with Microsoft, PSFK presents the Future Of Manufacturing report, an opportunity playbook that explores a new era of supply chain management and the technologies that enable faster, more agile manufacturing operations. Tune into psfk.com for a 10 week in-depth look at expert insights, key findings and detailed scenarios, or download the full report here.

Today’s world is undoubtedly powered by advanced artificial intelligence. From music recommendations on our favorite streaming platforms to cars that alert us if we’re too close to the curb, humans are more capable, informed and prescient thanks to modern digitization and AI-enabled software.

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