Rumi X is a yoga wear company that transforms waste materials into breathable, soft yoga wear

Melissa Chu, founder of Rumi X, a yoga wear company based in Hong Kong, has always paid close attention to the carbon footprint she leaves on the Earth. As an avid yogi, Chu saw a disconnect between the mindful practice of yoga and active wear brands, which in most cases do not consider the environmental impact of their clothing production. Inspired to align her yoga wear with her environmental leanings, Chu launched an activewear company with clothing made from the most sustainable products.

Chu started the brand with one defining premise: not to use any virgin materials. Rather than going the more typical route, which many brands employ, of using natural products for their garments, Chu decided to focus on materials that would otherwise end up in a landfill or the ocean.

While searching for the right materials to use, Chu discovered innovative companies around the globe working with sustainable methods. A German company turns spoiled cow’s milk into thread, and another company transforms the husk of flax seeds into a fiber for the production of fabric. After much research, Chu decided to partner with a Taiwanese company called Singtex that uses a combination of old plastic bottles and coffee grounds. Since companies like Singtex use cutting-edge technology, Chu has the ability to work alongside them to help develop materials that are specific to the needs of her customers.

Chu is also working with another company that is making fabric from discarded crab shells. A group of scientists in Bavaria developed a method of extracting chitin, a natural chemical in crab shells, and using it to make fibers. The material made from chitin happens to be very soft, which makes it a good material for the t-shirts Chu produces.

Chu believes that Rumi X has advantages over other activewear brands like Lululemon and Nike because of the brand’s core values and mission. In addition to to winning customers over with her brand ethics, Chu hopes that her company serves as a model and helps encourage others in the fashion industry to use waste material to create high quality and comfortable clothing.

Rumi X

Melissa Chu, founder of Rumi X, a yoga wear company based in Hong Kong, has always paid close attention to the carbon footprint she leaves on the Earth. As an avid yogi, Chu saw a disconnect between the mindful practice of yoga and active wear brands, which in most cases do not consider the environmental impact of their clothing production. Inspired to align her yoga wear with her environmental leanings, Chu launched an activewear company with clothing made from the most sustainable products.

Chu started the brand with one defining premise: not to use any virgin materials. Rather than going the more typical route, which many brands employ, of using natural products for their garments, Chu decided to focus on materials that would otherwise end up in a landfill or the ocean.