PurpleList Podcast Episode 15: The Key To Wearable Tech Is Not To Focus On The Tech

PurpleList Podcast Episode 15: The Key To Wearable Tech Is Not To Focus On The Tech
Design

Billie Whitehouse took to the stage at PSFK 2017 to discuss her new yoga pant line NadiX that can correct your form with directional haptic feedback

Emily Wasik
  • 21 july 2017

When people think wearable tech, they think holographic headsets, smart glasses or tech-infused streetwear. Basically, the “a computer just threw up on me” look. It’s as if donning the most flashy VR headset is the rivalrous engine revving of today’s day and age. But what Wearable X Founder & CEO Billie Whitehouse has discovered is that consumers don’t actually care that much about tech or data, but rather about how these things makes them feel. Billie took to the stage at PSFK 2017 to discuss her new yoga pant line NadiX that can correct your form with directional haptic feedback and tell in real time what pose you’re in and how to improve it.

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When people think wearable tech, they think holographic headsets, smart glasses or tech-infused streetwear. Basically, the “a computer just threw up on me” look. It’s as if donning the most flashy VR headset is the rivalrous engine revving of today’s day and age. But what Wearable X Founder & CEO Billie Whitehouse has discovered is that consumers don’t actually care that much about tech or data, but rather about how these things makes them feel. Billie took to the stage at PSFK 2017 to discuss her new yoga pant line NadiX that can correct your form with directional haptic feedback and tell in real time what pose you’re in and how to improve it.

+billie whitehouse
+Design
+Fashion
+fitness / sport
+haptic feedback
+podcast
+sport & fitness
+technology
+wearable technology

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