In Brief

The All Day app uses behavioral science to improve performance and suggest new challenges for users

Movement, nutrition, mindset and rest. Those are four key areas central to athletic performance, and they are also the core components of a new app by Adidas aimed at women. The All Day app offers ideas, techniques, and inspiration from leading fitness, nutrition and lifestyle experts to help women live healthier and more active lives.

All Day, which has been in open beta since this spring and was finally released to the public last week, is based on sports, data and behavioral science insights to produce “discoveries.” These discoveries amount to challenges that span the course of a few weeks, which are meant to introduce new experiences that are both challenging and fun to keep women engaged on their fitness journeys.

“[The app] will initially focus on the female athlete who seeks variety and likes to try new things,” Adidas Digital Sports VP Stacey Burr said in a statement. “With an experience powered by rich scientific insight, the app makes fit living more approachable while still keeping it fun.”

Discoveries available at launch include nutrition advice from chef and author Candice Kumai, workout sessions with yoga instructor Adriene Mishler and celebrity trainer Stephen Cheuk, as well as a custom music mix from DJ Nina Las Vegas. There are currently 12 discoveries that can be explored, with new content to be added each month, according to Adidas. The experiences are aimed at a broad audience, intended for women at beginner, intermediate or advanced levels of fitness.

Adidas will also be hosting All Day-branded community events in cities around the world to further promote the app. The introduction of All Day is just the latest move by Adidas to court female consumers. Last year the company introduced Avenue A, a female-only subscription service that delivers Adidas-branded swag on a quarterly basis.

Adidas All Day

Movement, nutrition, mindset and rest. Those are four key areas central to athletic performance, and they are also the core components of a new app by Adidas aimed at women. The All Day app offers ideas, techniques, and inspiration from leading fitness, nutrition and lifestyle experts to help women live healthier and more active lives.

All Day, which has been in open beta since this spring and was finally released to the public last week, is based on sports, data and behavioral science insights to produce “discoveries.” These discoveries amount to challenges that span the course of a few weeks, which are meant to introduce new experiences that are both challenging and fun to keep women engaged on their fitness journeys.