Airline Offers In-Flight Theater For Transatlantic Flights

Airline Offers In-Flight Theater For Transatlantic Flights
Advertising

Icelandair wants to entertain its passengers with an exclusive play that details the company's history and future

Zack Palm
  • 18 july 2017

Icelandair had their flight attendants learn how to perform a play to entertain passengers while flying. The short play is called ‘Opening Flight’ and details the history, and future, of the Icelandic airline.

The idea for the play was conceived after the airline performed a survey to gather feedback from passengers. The results showed that more than half of the travelers who responded complained of boredom and 78% of surveyors thought the flight attendants could improve their experience. The play is meant to improve passenger morale, however, given the restrictions of live performance, it was made exclusive. To celebrate the company’s 80th anniversary, Icelandair launched a giveaway called the Stopover Pass, which offers passengers the chance to win a flight from London to New York, with a stopover in Iceland and accommodations, and see flight attendants perform the play during the journey.

The special flight takes off on September 8.

Icelandair Flight Theater

Icelandair had their flight attendants learn how to perform a play to entertain passengers while flying. The short play is called ‘Opening Flight’ and details the history, and future, of the Icelandic airline.

+advertising
+Entertainment
+in-flight entertainment
+theater
+travel

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.