Amazon’s New Chat App To Merge Chatting And Shopping

Amazon’s New Chat App To Merge Chatting And Shopping
Retail

Anytime by Amazon is loaded with features that rival offerings by Facebook

Matt Vitone
  • 19 july 2017

As Amazon continues to grow its web of connected devices, the company is now taking its approach to communications even further as it will reportedly try to break into the chat app market with its own offering.

The service, called Anytime, will be a full-featured messaging app that will let users text, call, video chat, play games and send photos across a range of platforms including iPhone, Android and PC. Anytime will link with other key Amazon offerings including music, food delivery, shopping and interacting with businesses.

Amazon has yet to officially confirm details about Anytime or when it intends to release it, although the company has been running a survey with its users to get feedback on the app, as confirmed by AFTV News, which published screenshots provided by a user who claims to have received the survey.

Anytime would put Amazon in direct competition with Facebook, which currently dominates the global chat app market. It’s Messenger and WhatsApp services each currently have 1.2 billion monthly active users. Though Facebook has recently started to integrate B2C services into its app to make Messenger a first point of contact for customers, Amazon has a stronger relationship with businesses as a retail brand, which it could use to bolster shopping integration on Anytime.

Amazon is also likely to use the app to expand its Alexa services, which would provide the AI with a wealth of data to help make Alexa more powerful and capable. The company already added voice calling and messenger features to Alexa-enabled devices earlier this year, in addition to launching Chime, a video conferencing app aimed at business users.

Amazon

As Amazon continues to grow its web of connected devices, the company is now taking its approach to communications even further as it will reportedly try to break into the chat app market with its own offering.

+amazon
+Amazon Alexa
+chat apps
+Facebook
+mobile
+Mobile
+retail
+technology

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