Amnesty International Brings The Reality Of Life In Aleppo To Copenhagen’s Streets

Amnesty International Brings The Reality Of Life In Aleppo To Copenhagen’s Streets
Advertising

The organization created an advertisement to remind the citizens of Copenhagen about what citizens Aleppo see every day

Zack Palm
  • 21 july 2017

Amnesty International, the non-governmental human rights organization, wants to bring awareness about the events unfolding in Syria to people elsewhere, starting with the citizens of Copenhagen. To do so, the organization hired Danish advertising agency Robert/Boisen & Like-minded to design a graphic of a full-sized tank to wrap around a Copenhagen bus to make it look like an armored vehicle is traveling down the street.

If passersby can read closely, they can catch the text at the top of the advertisement that reads, “This is everyday life in Aleppo.” The intent behind the ad was to remind the city’s citizens that they have the luxury not to deal with tanks and lack of safety on a daily basis.

The advertisement continues for 30 days, AdWeek reports.

Amnesty International | Robert/Boisen & Like-minded

Amnesty International, the non-governmental human rights organization, wants to bring awareness about the events unfolding in Syria to people elsewhere, starting with the citizens of Copenhagen. To do so, the organization hired Danish advertising agency Robert/Boisen & Like-minded to design a graphic of a full-sized tank to wrap around a Copenhagen bus to make it look like an armored vehicle is traveling down the street.

+advertising
+amnesty international
+Automotive
+Brand Introduction
+cities
+Copenhagen
+Design
+Europe
+Europe
+human rights
+Luxury
+middle east

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