Bacardi’s Major Lazer Snapchat Lens Lets People Star In Their Own Music Video

Bacardi’s Major Lazer Snapchat Lens Lets People Star In Their Own Music Video
Advertising

Bacardi launches a Snapchat lens for fans to make a music video of a Major Lazer song featuring their selfies

Zack Palm
  • 7 july 2017

Dynamic duo Major Lazer and Bacardi continue to join forces in their “Sound of Rum” campaign, with the addition of a new Snapchat lens that allows fans to create music videos out of augmented selfies.

To Major Lazer’s “Front of the Line” song, fans can have their selfies appear in the video covered in flashing lights, with Bacardi bottles around their head, or in an orange vortex. After the Snapchat lens launched on June 22, fans had 24-hours to submit their video  for a chance to win a part in a three-minute animated music video Bacardi was making out of the entrees. Fans can still access the Snapchat lens through Bacardi’s Facebook and Twitter page.

Bacardi Snapchat Lens

Dynamic duo Major Lazer and Bacardi continue to join forces in their “Sound of Rum” campaign, with the addition of a new Snapchat lens that allows fans to create music videos out of augmented selfies.

+advertising
+Entertainment
+Food
+Music
+music video
+Snapchat
+Social Media
+Social Media

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.