Burger King Campaign Gives 3D-Printed Prosthetic Hands To Those In Need
The fast food chain made a promotional video to celebrate the prosthetic hands made by Atomic Lab in Argentina for people in need
Advertising agency David collaborated with Burger King to create a promotional video called All Hands on Flavor, which tells the personal stories of individuals in Argentina who have lost a hand and had it replaced with a 3D-printed prosthetic made by Buenos Aires-based organization Atomic Lab. The ad was timed to Stacker Day on July 5, an event in Argentina where Burger King sells stacker burgers at half price. During this day, 50% of sales went to Atomic Lab to support their work in the country.
Over the past three years, Atomic Lab has given over 500 prosthetic hands to those in need.