Campaign Invites Ordinary People To Record Voices For Museum Exhibits

Campaign Invites Ordinary People To Record Voices For Museum Exhibits
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Chicagoans can lend their voices to the specimen exhibits at the Field Museum by visiting its pop-up audio booth

Zack Palm
  • 24 july 2017

The Field Museum of Natural History in Chicago invited locals to lend their voices to its exhibits and give museum visitors a new perspective on history, with some humor mixed in. This summer, Chicagoans can take part in the museum’s new project by finding its ‘Specimens’ audio booth at various locations around the city. Participants enter the booth and read a short script from the perspective of one of the museum’s specimens, adding their own personality and inflections.

The project was developed with ad agency Leo Burnett. The agency wrote over 100 short scripts to provide voices for the plants, animals and minerals of the museum in order to elaborate on the specimen’s historical importance with flavored dialogue.

“The specimens in this exhibit are significant not only because of what they are, but also because of the stories they tell. Together, they paint a picture of life on Earth and help our scientists to uncover new species, solve scientific mysteries, and partner with organizations like the CDC and FBI,” said Anni Glissman, Field Museum Marketing and Advertising Manager.

For instance, the museum has a collection of Canadian geese. In the aftermath of the”Miracle on the Hudson” landing in 2009, where a US Airways plane landed in the Hudson river after crashing into a pack of Canadian geese, museum was able to compare the goose that went into the plane to the geese they have in their collection in order to determine what’s going on with migration patterns to better adjust flight paths.

This is just one example of the many specimens with great stories in the museum. “We thought, well, they can’t tell their story themselves, so let’s have the people of Chicago help them tell their stories,” said Pete Lefebvre, creative director at Leo Burnett, in a statement to PSFK.

The museum says that in the two weeks its been running the recording booths, the reception from Chicago residents has been very positive, helping to draw more people into the exhibits.

 

The pop-up audio booth is traveling around Chicago this summer and the best recordings will be chosen to join the exhibit.

The Field Museum | Leo Burnett

The Field Museum of Natural History in Chicago invited locals to lend their voices to its exhibits and give museum visitors a new perspective on history, with some humor mixed in. This summer, Chicagoans can take part in the museum’s new project by finding its ‘Specimens’ audio booth at various locations around the city. Participants enter the booth and read a short script from the perspective of one of the museum’s specimens, adding their own personality and inflections.

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+leo burnett
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