Casper Made A Nap Mat That Can Only Be Bought At Target

Casper Made A Nap Mat That Can Only Be Bought At Target
Consumer Goods

The first two exclusive Casper products have been launched in Target stores following the chain store's investment in the startup mattress company

Zack Palm
  • 18 july 2017

In May 2017, Target announced their decision to invest $75 million into the mattress startup company Casper. As such, Target will receive exclusive Casper products in their store. The first two products to arrive include the startup’s bi-layer foam mattress pad, designed for students to use as their dorm room mattress or for campers, and a convertible lounge chair that stretches out to 72 inches in total—another ideal furniture piece for students. Owners can choose to lay it out fully or stretch it out half way and storing the rest underneath.

Target

In May 2017, Target announced their decision to invest $75 million into the mattress startup company Casper. As such, Target will receive exclusive Casper products in their store. The first two products to arrive include the startup’s bi-layer foam mattress pad, designed for students to use as their dorm room mattress or for campers, and a convertible lounge chair that stretches out to 72 inches in total—another ideal furniture piece for students. Owners can choose to lay it out fully or stretch it out half way and storing the rest underneath.

+Brand Development
+Brand Development
+casper
+chair
+consumer goods
+Design
+Furniture
+investment
+mattress
+retail
+target

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