Coke's Latest Campaign Created Over 1,000 Unique Songs Featuring People's Names
The beverage giant's new summer campaign lets people find songs with their names in them, a play on its named-bottle gimmick
Coca-Cola has often used music to bring in sales, like in last summer's campaign that printed song lyrics on bottle labels to encourage people to share a song. This year, the company has created a series of jingles for some of the most popular names, amassing over 1,000 of them.
Share a Coke lets people search for their first names, and if it happens to have it a song that matches, it'll play it for you. Songs come in the colors of Coke's regular, diet, black ‘Zero' and green ‘Life' varieties and include a short verse about sharing a coke with the person. If your name was not included, the search engine plays a song apologizing for not having a special song for your name. The songs are all on YouTube, making them easily shareable and even easier to find.
Coca-Cola has often used music to bring in sales, like in last summer's campaign that printed song lyrics on bottle labels to encourage people to share a song. This year, the company has created a series of jingles for some of the most popular names, amassing over 1,000 of them.
Share a Coke lets people search for their first names, and if it happens to have it a song that matches, it'll play it for you. Songs come in the colors of Coke's regular, diet, black ‘Zero' and green ‘Life' varieties and include a short verse about sharing a coke with the person. If your name was not included, the search engine plays a song apologizing for not having a special song for your name. The songs are all on YouTube, making them easily shareable and even easier to find.