Coke’s Latest Campaign Created Over 1,000 Unique Songs Featuring People’s Names

Coke’s Latest Campaign Created Over 1,000 Unique Songs Featuring People’s Names
Advertising

The beverage giant's new summer campaign lets people find songs with their names in them, a play on its named-bottle gimmick

Sara Roncero-Menendez
  • 13 july 2017

Coca-Cola has often used music to bring in sales, like in last summer’s campaign that printed song lyrics on bottle labels to encourage people to share a song. This year, the company has created a series of jingles for some of the most popular names, amassing over 1,000 of them.

Share a Coke lets people search for their first names, and if it happens to have it a song that matches, it’ll play it for you. Songs come in the colors of  Coke’s regular, diet, black ‘Zero’ and green ‘Life’ varieties and include a short verse about sharing a coke with the person. If your name was not included, the search engine plays a song apologizing for not having a special song for your name. The songs are all on YouTube, making them easily shareable and even easier to find.

Share a Coke

Coca-Cola has often used music to bring in sales, like in last summer’s campaign that printed song lyrics on bottle labels to encourage people to share a song. This year, the company has created a series of jingles for some of the most popular names, amassing over 1,000 of them.

+advertising
+coca-cola
+Entertainment
+food & beverage
+Music
+youtube

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