Coke’s Latest Campaign Created Over 1,000 Unique Songs Featuring People’s Names
EMail
Facebook
TwitterThe beverage giant's new summer campaign lets people find songs with their names in them, a play on its named-bottle gimmick
Coca-Cola has often used music to bring in sales, like in last summer’s campaign that printed song lyrics on bottle labels to encourage people to share a song. This year, the company has created a series of jingles for some of the most popular names, amassing over 1,000 of them.
Share a Coke lets people search for their first names, and if it happens to have it a song that matches, it’ll play it for you. Songs come in the colors of Coke’s regular, diet, black ‘Zero’ and green ‘Life’ varieties and include a short verse about sharing a coke with the person. If your name was not included, the search engine plays a song apologizing for not having a special song for your name. The songs are all on YouTube, making them easily shareable and even easier to find.
Coca-Cola has often used music to bring in sales, like in last summer’s campaign that printed song lyrics on bottle labels to encourage people to share a song. This year, the company has created a series of jingles for some of the most popular names, amassing over 1,000 of them.
Now Track More Ideas
Learn About Our Membership Services
What’s New For Members
Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
RSVPThe PSFK Last-Mile Delivery Debrief provides in-depth research on new customer demands for delivery services, and key strategies all retailers can pursue to meet them, detailing how to implement everything from flexible product pickup to on-demand delivery wherever customers are.
DownloadPSFK’s Future of Retail 2019 report unpacks the Direct-To-Consumer opportunity, covering enterprise-critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.
DownloadOur monthly analysis, using PSFK’s panel member survey results, shows how innovative brands in eCommerce, grocery and hospitality (and more) are perceived based on their level of innovation.
Full breakdown
