Estée Lauder Is Combining Chatbots With Augmented Reality
The cosmetics brand partnered with ModiFace to create a bot that lets customers see how makeup will look on their actual face before buying
The chatbot operates on Facebook Messenger through a mobile device by using a live video feed. During the live video, customers can simply choose the lipstick they want to virtually try on. Before starting the video, customers can take a quiz to prompt the chat bot to locate lipstick products based on their answers rather than aimlessly searching. If customers already have a product in mind, they can send a picture of it to the chatbot who will locate a similar product Estée Lauder product.
This was the not the first AR app Estée Lauder customers have had the opportunity to try. In May, the beauty care company launched a similar application on their website where customers could submit a picture of themselves to virtual try on different shades of makeup.
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Halle Tecco is a founder and managing director of Rock Health, the first seed fund devoted exclusively to digital health companies. Prior to Rock Health, Halle worked as a business analyst at Intel before moving on to Apple where she worked in the health and medical vertical. It was during her time at Apple that Halle recognized the need and potential for startups in the digital health space. Halle has appeared in the New York Times, the Wall Street Journal, and on CNBC. She was named one of Goldman Sach’s Most Intriguing Entrepreneurs and featured on Forbes' 30 Under 30 List. Halle has spoken at CES, SXSW, TechCrunch DISRUPT, GigaOm Mobilize, CTIA, HIMSS, SOCAP, Mayo Transform, Startup Grind, WIRED Life and MIT Emtech. She has also guest lectured at Columbia, Harvard, Stanford and Wharton. Halle has a BS from Case Western Reserve University and an MBA from Harvard Business School. She is also an active angel investor in over 50 technology companies including Misfit Wearables, Quora and Kaggle.
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