The service aims to give people the ability to afford a regular interior upgrade

Buying has become increasingly inferior to renting and not just for homes. Services like Uber, Airbnb and coworking spaces demonstrate a demand for being able to pack up and go. Feather, a stylish and millennial-focused startup, is bringing the same ephemeral quality to home furniture.

Customers based in New York or San Francisco can rent everything from a stool to a bed from the startup. Delivery starts at $99 but costs more depending on the amount of furniture you borrow and the amount of work needed to get furniture inside the house. Once the lease is over, pick-up is also possible for the same amount.

Furniture from Feather is categorized into three main categories: Standard, Hip and Premium. Prices increase with each category. The service points to leasing as a means of being able to afford high-quality furnishings, and renters will be happy to find items from brands like West Elm, Wayfair and Eight.

Furniture rentals aren't an entirely new concept, even for the home. An example would be Cort, which rents out pricey furniture for catalog-like setups. Jay Reno, founder and CEO of Feather, says it's the company's approach and deeper understanding of its client base that set them apart. He told PSFK, “Feather was specifically designed for people who want to live a free and flexible lifestyle. That could be people changing homes, startups or businesses changing offices, Airbnb hosts looking to furnish their place, and so on. We are focused on style and affordability, so much of what you see on our site is designed for young people on the move.”

And style was an obvious consideration in creating the Feather catalog. While high-end designer pieces are not available, the items Feather offers are definitely a cut above what one could grab from Ikea. For added flexibility, prospective renters might want to contact the company for leases below three months. Also, shortening the lease is possible but subject to cancellation fees.

Feather

Buying has become increasingly inferior to renting and not just for homes. Services like Uber, Airbnb and coworking spaces demonstrate a demand for being able to pack up and go. Feather, a stylish and millennial-focused startup, is bringing the same ephemeral quality to home furniture.

Customers based in New York or San Francisco can rent everything from a stool to a bed from the startup. Delivery starts at $99 but costs more depending on the amount of furniture you borrow and the amount of work needed to get furniture inside the house. Once the lease is over, pick-up is also possible for the same amount.