A new campaign wants people to have fun with their food using these instructional posters

Getting bored with your usual cooking routine? IKEA knows it and that’s why the genius Swedish homeware company made a new campaign called ‘IKEA: Cook This Page.’ Yes, you can actually cook the paper too!

IKEA Canada, together with Toronto ad agency Leo Burnett, created a series of kitchen-ready recipe posters. The posters are made with food-safe ink and parchment cooking paper. The recipe and the ingredients are printed on the poster. All the user has to do is put the exact amount of each ingredient on the poster, just like coloring a coloring book. Once that’s done, you just roll the paper (with the ingredients inside) and put it in the oven to have a tasty meal courtesy of IKEA. And one doesn’t even have to go far to get the ingredients and kitchen utensils needed, since IKEA sells them all.

IKEA Cook This Page

Getting bored with your usual cooking routine? IKEA knows it and that’s why the genius Swedish homeware company made a new campaign called ‘IKEA: Cook This Page.’ Yes, you can actually cook the paper too!

IKEA Canada, together with Toronto ad agency Leo Burnett, created a series of kitchen-ready recipe posters. The posters are made with food-safe ink and parchment cooking paper. The recipe and the ingredients are printed on the poster. All the user has to do is put the exact amount of each ingredient on the poster, just like coloring a coloring book. Once that’s done, you just roll the paper (with the ingredients inside) and put it in the oven to have a tasty meal courtesy of IKEA. And one doesn’t even have to go far to get the ingredients and kitchen utensils needed, since IKEA sells them all.