Japanese Brands Created Augmented Reality Sneakers

Japanese Brands Created Augmented Reality Sneakers
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The shoes from Onitsuka Tiger pair with an app that makes the stripes on the footwear come to life

Zack Palm
  • 13 july 2017

Onitsuka Tiger, a shoe company based in Japan, and Japanese fashion company Anrealage collaborated on a pair of sneakers with augmented reality effects called Monte Z.

The Anrealage AR3 app must be downloaded to a smartphone or tablet to make the effect work. After launching the app, the camera can be aimed at the shoe to see its striped design pop out on the device screen, followed by a distinct sound. The effect only works on the left shoe, and viewers may have difficulties with the technology due to environmental brightness, angle and distance from the shoe.

To promote the release of the Monte Z, the companies hired Japanese actor and dancer Mirai Moriyama to star in a video in which he demonstrates the shoes’ features.

Onitsuka Tiger |  Anrealage

Onitsuka Tiger, a shoe company based in Japan, and Japanese fashion company Anrealage collaborated on a pair of sneakers with augmented reality effects called Monte Z.

The Anrealage AR3 app must be downloaded to a smartphone or tablet to make the effect work. After launching the app, the camera can be aimed at the shoe to see its striped design pop out on the device screen, followed by a distinct sound. The effect only works on the left shoe, and viewers may have difficulties with the technology due to environmental brightness, angle and distance from the shoe.

+advertising
+Augmented & Virtual Reality
+augmented reality
+Design
+Fashion
+japan
+shoes
+Sneakers
+technology

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