menu

KFC Partners With Huawei For Colonel Sanders-Inspired Phone

KFC Partners With Huawei For Colonel Sanders-Inspired Phone
Advertising

The phone was made to celebrate 30 years of the fast food chain entering China

Matt Vitone
  • 17 july 2017

Aside from its delicious chicken, KFC is known for its playful marketing and use of technology. From using facial recognition to recommend menu items to a box of chicken that charges your phone, it’s safe to say that the Colonel isn’t afraid to get a little… out there.

Celebrating 30 years in the Chinese market, the fast-food chain announced this week that it would be collaborating with Huawei on a limited Colonel Sanders-inspired edition of the Huawei Enjoy 7 Plus smartphone. Coated in a glossy red finish, the phone features the KFC brand logo on the back, along with the date 1987, the year KFC entered China.

It comes with all the bells and whistles one would expect in a modern phone, including a 5-inch screen, 3GB of RAM, 32GB of storage (expandable up to 128GB with a microSD card), and a 3,020mAh battery. The phone also has a fingerprint scanner, though there’s no word on if it deflects chicken grease.

The phone also comes pre-installed with a KFC-branded music app which allows users to upload their own tunes and share them via a playlist at KFC stores, not unlike a jukebox from years past. Retailing for 1,099 yuan (about $162), KFC and Huawei will only manufacture 5,000 of the devices.

Though the idea of releasing a fast-food branded smartphone might seem unusual, in China mobile payments are widely adopted, and brands have been quick to show they’re on the cutting edge of technology. In 2015, for instance, Pepsi released two limited edition branded smartphones exclusive to the Chinese market, dubbed the P1 and the P2.

KFC

+advertising
+china
+Facial Recognition
+fast food
+Food
+kfc
+retail

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.